Bailey Zelena, a seasoned Senior Media Designer at McKinsey's esteemed Visual Graphics & Media department, excels in crafting captivating visual content across diverse media platforms. Collaborating closely with Creative Leads, Partners, Engagement Managers, and fellow designers, she skillfully conceptualizes and produces top-tier design solutions tailored to meet clients' specific needs and objectives.
With an impressive track record spanning over 5 years in the realm of graphic design, Bailey seamlessly integrates her expertise gained from agency and in-house environments into all of her projects. Throughout her career, she has consistently demonstrated her abilities in conceiving and designing an extensive array of marketing materials, brand identities, illustrations, social media content, promotional campaigns, and advertising for clients ranging from medium to large scale. Her portfolio showcases her versatility and adaptability across various industries including healthcare, food and beverage, retail, social sector, tourism, transportation, technology, and academia, underscoring her comprehensive understanding of design's dynamic and multifaceted landscape.